Yesterday we took at look at the first three steps we need to take when we’re considering duplicating a product by analyzing Lush’s Afterlife facial moisturizer (a discontinued product). Please refer to that post if this one isn’t making sense! Step 1: Get the complete ingredient list.Step 2: Look at what each ingredient brings to the product.Step...

I know a lot of us get into making products in the hopes of duplicating products we love by making it more moisturizing, more concentrated, or better smelling. Oftentimes we’re motivated by saving money (and you know that isn’t going to happen until we’re out of the playing and experimenting phase). Sometimes it’s easy –...