It’s an anionic or negatively charged surfactant that offers mild cleansing. As it’s great for removing sebum gently, it’s great for normal to oily hair or skin. I like to use it at 10% or so in my formulas for oily or acne prone skin for this reason.
It has great flash foam – making it great for inclusion in bubble baths – good lather, and good bubbles. It’s good with hard water or soap.
It has a pH of 9 to 10, which is alkaline and needs to be reduced for products used on hair or skin, but is fine for bubble baths or bath bombs.