Tips & techniques: Quick look at active surfactant matter (ASM)!

What’s active surfactant matter (ASM)? This is the percentage of the surfactant as presented, the actual foamy, bubbly, lathery™ surfactant in a liquid or solid ingredient. Liquid products can range from 10% active to 60% active, but most fall in the 25% to 40% range. The rest of the ingredients will consist of water and…

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