Writing well! It’s and its!

Learning to write well is one of the most important skills for marketing your business, creating awesome blurbs or descriptions for marketing materials and websites, generating amazing social media posts, and communicating with your clients about what you have to offer. One of the easiest ways to elevate your writing is to master little things,...

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Specific gravity: How you can use it to figure out how much you’re spending on ingredients! (Updated with downloadable Excel spread sheet!)

This came up in a group that I help admin on Facebook – The Skin You’re In – and I thought it would be a good exercise to learn more about how to apply the concepts of specific gravity.  I shared a series on specific gravity in January 2022 based on questions I saw in...

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Smell Ho! Let’s talk about fragrance & essential oils: Other things to consider when shopping for or using fragrance oils (part four)

Welcome back to part four – the final part – of this short series on using fragrance and essential oils! In part one, we took a look at some things to consider when using fragrance and essential oils, and how much we might use in a product. In part two, we took a look at...

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Smell Ho! Let’s talk about fragrance & essential oils: Working with IFRA maximum skin exposure levels with a few different fragrance oils – includes downloadable cheat sheet for categories

Welcome back to part three of this short series on using fragrance and essential oils. In part one, we took a look at some things to consider when using fragrance and essential oils, and how much we might use in a product. In part two, we took a look at the IFRA, their maximum skin...

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Smell Ho! Let’s talk about fragrance & essential oils: IFRA maximum skin exposure levels

Welcome back to part two of this short series on using fragrance and essential oils. Yesterday, we took a look at some things to consider when using fragrance and essential oils, and how much we might use in a product. Today, let’s talk about the IFRA, their maximum skin exposure levels, why those things are,...

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