Quick break! That watery sploosh feeling you get when you start rubbing a product on your skin. This may come from making gels or using gels or hydrocolloids, like gums, gels, or starches, in emulsions. When formulating, we have to create a combination of ingredients that won’t suppress this feeling, like butters, waxes, heavier emollients, and emulsifiers, to name a few.